Can traditional B2B industries borrow from High Tech & use Crossing the Chasm theories to drive customer adoption for disruptive products?

In replacing metal with PEEK, a leading aero company reduced component production costs and weight and laid the ground for further metal-to-plastic conversion in loaded parts

Complying with new EU rules is both simple and difficult: Manufacturers “just” need to deliver more with less. Can advanced materials pave the way to offer more energy efficiency, enhanced durability, lower noise, and lighter weight with no compromise in performance?

Global manufacturing trends towards miniaturization, demanding operational environments, higher performance, and lighter components means replacement of metals by high-performance polymers such as PEEK will accelerate

Why is crystallinity in polymers more complex than in other materials and how can PEEK´s crystallinity be influenced during processing and cooling? This introduction explains the context.